B2B Content Marketing Strategy Template

Looking for templates to set up and manage your B2B content marketing strategy? This set of templates, based on our book Implementing B2B Content Marketing, will help you formulate an effective, lead-generating B2B content marketing strategy.

B2B Buyer Persona Template

Create B2B buyer personas to effectively reach decision makers with relevant messages. A B2B buyer persona is a fictional person who represents the characteristics of your best potential customers . This persona represents a typical customer.

B2B Buyer Journey Template

Get insight into your target audience’s buyer journey using this template. This can then be used as input for a guided brainstorming session