B2B Content Marketing Strategy Template
Looking for templates to set up and manage your B2B content marketing strategy? This set of templates, based on our book Implementing B2B Content Marketing, will help you formulate an effective, lead-generating B2B content marketing strategy.
B2B Buyer Persona Template
Create B2B buyer personas to effectively reach decision makers with relevant messages. A B2B buyer persona is a fictional person who represents the characteristics of your best potential customers . This persona represents a typical customer.