Discover what it takes to win.
Our six-week Market Discovery programme gives your team a clear, practical and evidence-based understanding of the Dutch market — and what it will take to enter it successfully.
Here is our proven approach to success
- Discover
Strategic workshop
A focused and well prepared workshop with your French team to understand your ambitions, proposition, target customers, strengths, assumptions and expectations for the Dutch market.
- Assess
Market readiness
We assess your proposition, website, sales and marketing materials, translations, customer proof, tools and processes. We identify what can be reused, what needs localisation and what is missing.
- Analyse
Market & Competition
We analyse the Dutch market, relevant customer segments, competitors and positioning to identify opportunities, barriers and potential routes to market entry.
- Roadmap
From Insight to Action
We bring everything together in a clear SWOT analysis and prioritised market-entry roadmap, defining what needs to happen, when, with which resources and by whom.
The outcome
At the end of six weeks, you will know:
- Is the Dutch market attractive for us?
- What needs to change to succeed?
- And what should we do next?
Investment
- Investment: € 9,500, including 2 days at your office in Paris
- Duration: 6 – 8 weeks
- Commitment: 12 days + 1 day follow-up